Privacy Policy

Effective Date: August 15, 2026

The Phoenix Ballroom Academy respects your privacy. This Privacy Policy explains what information we collect, how we use it, when it may be shared, and the choices available to you when you visit our website, contact our academy, or use our services.

Information We Collect

We may collect information that you provide directly to us, including:

• Your first and last name

• Email address and telephone number

• Home, mailing, or billing address

• Preferred method of contact

• Dance programs or dance styles that interest you

• Dance experience, goals, scheduling preferences, and questions

• Student registration, enrollment, waiver, and release information

• Information necessary to provide services to a student or family

• Practice-wear, costume, shoe, team-jacket, and other apparel sizes

• Purchase, payment, billing, and transaction information

• Information submitted when requesting lessons, registering for a class or program, scheduling an appointment, making a purchase, or contacting the academy

• Information submitted in connection with promotions, special classes, events, surveys, or offers

The information collected will depend on the service, program, purchase, form, or interaction involved. Please do not submit sensitive financial or medical information through a general website contact form unless the form specifically requests that information.

Information Collected Automatically

When you visit our website, certain information may be collected automatically, including:

• Internet Protocol address

• Browser and device information

• Operating system

• Pages viewed and links selected

• Date and time of access

• Referring website or advertisement

• General geographic area

• Website interaction and performance information

This information may be collected through cookies, analytics tools, advertising technologies, and similar services.

How We Use Information

We may use information to:

• Respond to questions and requests

• Explain programs, lessons, schedules, pricing, and availability

• Help prospective students choose an appropriate program

• Coordinate lessons, appointments, introductory classes, registrations, and purchases

• Administer student enrollments, waivers, special classes, events, and promotions

• Provide requested products and services

• Maintain student, family, purchase, and transaction records

• Communicate with students, parents, guardians, and prospective students

• Send administrative or service-related messages

• Send marketing communications when the recipient has provided the appropriate consent

• Improve our website, programs, customer service, advertising, and communications

• Maintain security, prevent misuse, and comply with legal obligations

Contact Forms and Lesson Inquiries

Information submitted through our website forms is used to respond to your inquiry and help you select an appropriate program or lesson option.

Submitting a contact form does not require you to consent to promotional text messages. Text-message consent choices are optional and separate from submitting an inquiry.

Registrations, Waivers, Promotions, and Special Classes

When you or a student registers for a program, signs a waiver, enrolls in a special class, participates in an event, or responds to a promotion, we may collect information needed to administer that activity.

Depending on the activity, this may include names, telephone numbers, email addresses, home addresses, registration information, waiver records, class selections, apparel or shoe sizes, and payment or transaction information.

Information collected for a promotion or special class may be used to administer the activity, communicate with participants, provide requested information, and send marketing communications when the appropriate consent has been provided.

Phone Calls and AI Assistance

Calls to The Phoenix Ballroom Academy may be answered by a member of our team or by an artificial-intelligence-assisted phone service.

When interacting with the AI assistant, the information you provide may be processed by technology providers working on our behalf so the assistant can answer questions, collect inquiry details, or help coordinate follow-up. Please do not provide sensitive financial, medical, or identification information to the AI assistant.

The AI assistant is intended to provide general information and assistance. You may request follow-up from a member of our team.

Text Messages

If you provide express consent to receive text messages, The Phoenix Ballroom Academy may send messages related to your selected consent, such as:

• Responses to your inquiry

• Information about programs, schedules, and pricing

• Lesson or appointment coordination

• Service-related updates

• Promotional messages, special offers, or studio updates when you separately consent to marketing messages

Message frequency varies. Message and data rates may apply. Reply STOP to unsubscribe or HELP for assistance.

Consent to receive marketing text messages is not a condition of purchasing services.

Mobile Information and Consent

We do not share mobile information with third parties or affiliates for marketing or promotional purposes.

Companies that provide essential services on our behalf—such as our customer-management system, telephone and text-message delivery providers, AI-assisted communication service, and technical support providers—may process information only as needed to help us respond to inquiries and provide requested services.

Text-message opt-in information and consent are excluded from all other information-sharing categories and will not be shared with third parties for their independent use.

Email and Marketing Communications

We may send service-related emails in response to an inquiry or as part of providing requested services.

We may also send promotional emails when permitted by law. You may unsubscribe from promotional email messages by using the unsubscribe option included in the message or by contacting us.

Cookies, Analytics, and Advertising

Our website may use cookies and similar technologies to:

• Operate and improve the website

• Remember preferences

• Understand how visitors use the website

• Measure advertising performance

• Deliver or evaluate relevant advertising

These technologies may be provided by website, analytics, communications, or advertising service providers, including services associated with GoHighLevel and Google.

You may control cookies through your browser settings. Disabling some cookies may affect website functionality.

How Information May Be Shared

We may provide information to service providers that help us operate our business, including providers of:

• Website hosting and management

• Customer relationship management

• Telephone, text-message, and email communications

• Artificial-intelligence-assisted communications

• Scheduling and registration

• Analytics and advertising

• Payment processing

• Technical support and security

These providers may access information only as reasonably necessary to perform services on our behalf.

We may also disclose information when required by law, to respond to a lawful request, to protect rights or safety, to investigate suspected fraud or misuse, or as part of a business transfer.

We do not sell personal information.

Payments and Purchases

The Phoenix Ballroom Academy accepts payments for lessons, programs, registrations, apparel, shoes, team jackets, and other products or services.

When you make a payment, payment-card information may be collected and processed by a third-party payment processor. The Phoenix Ballroom Academy may receive and retain related information, such as your name, billing address, items purchased, payment amount, transaction date, payment status, and limited card information supplied by the processor.

Complete payment-card numbers and card security codes should not be submitted through the academy’s general contact form. Payment information processed by a third-party provider is also subject to that provider’s privacy and security practices.

Information About Children

Our Junior and Youth Ballroom programs serve minors. Information about a child should be submitted by, or with the involvement of, a parent or legal guardian.

Our website is not intended for children under 13 to independently submit personal information. A parent or guardian who believes a child has provided information without appropriate permission may contact us to request its removal.

Data Security and Retention

We use reasonable administrative and technical measures designed to protect personal information. However, no website, electronic transmission, or information-storage system can be guaranteed to be completely secure.

We retain information for as long as reasonably necessary to provide services, maintain student, purchase, waiver, and communication records, fulfill legal obligations, resolve disputes, and protect the academy’s legitimate interests.

Your Choices

You may contact us to:

• Ask what personal information we maintain about you

• Request that inaccurate information be corrected

• Request deletion of certain information, subject to applicable legal and business-record requirements

• Withdraw consent for future marketing communications

• Ask questions about how your information is used

To stop text messages, reply STOP. To stop promotional emails, use the unsubscribe option provided in the email.

Links to Other Websites

Our website may contain links to websites or services operated by other organizations. The Phoenix Ballroom Academy is not responsible for the privacy practices or content of those third-party websites.

Changes to This Privacy Policy

We may update this Privacy Policy to reflect changes to our website, services, technology, or legal obligations. The revised policy will be posted on this page with an updated effective date.

Contact Us

For questions or requests concerning this Privacy Policy, contact:

The Phoenix Ballroom Academy
3029 N Alma School Road, Suite 224
Chandler, Arizona 85224

Phone: (602) 759-9553
Email: [email protected]
Website: https://www.phoenixballroomacademy.com